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| a+o corporate | Full-time | Partially remote
,POSITION SUMMARY: alice + olivia is seeking a dynamic Social Media leader to develop and implement innovative platform and creative content strategies that drive Social Media channel growth, community engagement and e-commerce revenue.
KEY RESPONSIBILITIES:
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Partnering with CEO/Founder and VP of Integrated Marketing to develop best-in-class Social Media strategies that deliver on the brand’s unique tone of voice and positioning.
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Developing multi-channel commercial strategies, the drive revenue across all Social Media Channels; increasing YoY traffic and revenue contributions from all channels
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Developing and executing social-first campaigns, including Social Giveaways, Influencer & talent activations, Brand Campaigns and Brand partnerships.
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Management of content calendar, Social Media content deliverables and leads day-to-day activities to maintain all social network accounts and communications on platforms, including TikTok, Facebook, Instagram, Twitter, Facebook, YouTube, etc.
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Lead concepting & ideas, brief, and motivate the Creative Services team to consistently deliver unique, social first brand content (Instagram, Tiktok, etc)
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Manage the workflow and creative team members to product organic content
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Collaborate efficiently with Creative Services, Digital Marketing, Communications and Ecomm to develop impactful Social Media marketing calendar and activities that deliver business and brand results.
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Work lock step with Integrated Marketing to ensure coordinated social launches for all 360 communications
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Project management: Prioritize projects, secure deadlines and ensure deliverables are met by the team, including daily creative requests for Social Media content.
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Partner with Director of Influencer to build and manage a trackable social influencer program to support monthly product priorities and extend social presence beyond owned channels
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Be a true brand ambassador, demonstrates deep understanding of the brand, visual identity, target audience and represents and articulates brand promise and value
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Analyze data and performance and real time, updating Executive team on performance and optimizing strategies and content accordingly.
ESSENTIAL SKILLS, EXPERIENCE, AND EDUCATION REQUIREMENTS:
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5+ years of experience managing social media marketing, preferably with a fashion brand. Account management experience in a marketing agency strongly desired.
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Early adopter of new platforms, systems, and tools for creating content nimbly.
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Track record of driving results through creating and managing social media content, audience development and engagement.
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Knowledge of and a passion for fashion, trending news, culture and social media topics that influence consumer behavior.
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Ability to use creative thinking and a strong data-orientation and analytical mindset.
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Creative, strategic and collaborative approach to problem solving.
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Strong interpersonal and influencing skills with the ability to interact with senior leaders.
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Excellent verbal and written communication and presentation skills; ability to write clear compelling content and use storytelling to build engagement.
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Resourcefulness and resilience; ability to prioritize and multitask in a fast-paced environment.
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Bachelor’s degree in business, marketing, communications or related field.
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Preferred experience as content creator with ability to shoot and edit content
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Nimbleness to quickly and efficiently bring concepts to life
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Strong understanding of the influencer landscape and ability to propose new brand-relevant talent
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Talent and Influencer relationships a plus
- $110,000 - $140,000 base salary (This range represents the low and high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO employees.)